Carlos worked at an event rental company for 10 years, learning the ins and outs of the event industry, developing a deep understanding of client needs, event planning, and product design, which laid the foundation for his entrepreneurial journey.

After being laid off, Carlos took a significant risk by starting Rustic Yard Events. The business focused on handmade rustic-style rentals, including custom tables, wine barrels, lighting, lounge furniture, and dishware.

Rustic Yard Events began catering to weddings, corporate events, birthday parties, and other social gatherings. Carlos focused on understanding his clients’ unique needs, building relationships, and gaining a foothold in the market.

The company expanded its inventory, offering a wider range of products to help clients create cohesive and beautiful event setups. Rustic Yard Events earned a reputation for its high-quality, handcrafted rentals and personalized service.

Rustic Yard Events became well-known for its rustic charm and unique event setups. Carlos and his team began working on notable events in the San Fernando Valley and beyond.

The business grew to handle larger weddings, corporate gatherings, and high-profile events. Carlos continued to be hands-on, collaborating with clients throughout the event process.

Rustic Yard Events enhanced its customer service, ensuring that clients felt supported from initial planning to event execution. The company encouraged clients to personalize their events using the diverse selection of rentals.

During the global pandemic, Rustic Yard Events adapted to changing circumstances, finding innovative ways to support events and celebrations. Carlos focused on maintaining quality and client relationships through uncertain times.

As events resumed, Rustic Yard Events experienced a surge in demand. Carlos continued to refine the company’s offerings, solidifying its position as a trusted event rental provider.

Rustic Yard Events became a go-to name for rustic, outdoor-style rentals in the San Fernando Valley and surrounding areas. The company gained recognition for its creativity, craftsmanship, and customer-focused approach.

Carlos and his team continued to deliver exceptional service, making Rustic Yard Events a staple in the local event industry. Carlos reflected on his journey, sharing his story as an immigrant and entrepreneur to inspire others.

Rustic Yard Events marks 10 years in business, a testament to Carlos’s vision, dedication, and hard work. The company looks forward to further growth, innovation, and success in the years to come.